The Health Group - Marketing

The Health Group customizes a marketing strategy for each client specific to the community they serve. Where needed, we involve outside experts that have long-standing relationships with The Health Group.

First, we develop a marketing plan which identifies strategic opportunities. This involves extensive market research: gathering statistical information on area population trends; targeting attractive household income areas; and identifying where competitors are located.

Using this research we create marketing objectives (long-and-short term) and communication strategies to reach these goals. This can include marketing materials, naming, corporate identity, logo, stationery, brochures, direct mail and Internet site development.

The marketing plan, in summary, is a road map that guides you through the start-up and expansion stages of your practice whether you are opening a new practice or adding a new physician to an existing practice. We also set up tracking tools at the outset that will identify referral patterns and ensure that the best possible marketing strategies for practice development are being used and that monies spent are achieving desired goals.

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